Sales Analytics - Revenue Insights in moments

You know about costs, but there is little certainty about revenues and deal flow and velocity. Decision‐making can be fraught with difficulty because there is so little confidence in revenue projections. How well do you drive predictable revenue? How do you implement effective sales leadership to drive revenue consistency and dependable cash? The challenge facing us is cash flow. If income dries up as soon as the current order book has been delivered, then what? If the CRM solution is attemping to build up a forecast using percentages of the revenues shown in the different stages of the sales cycle,then what? Business decisions must still be taken and future spending committed. It needs historic data to build patterns and trends, and deliver meaningful insights. The solution is the use of sales analytics. Using analytics, there is a two step process to make it possible to deliver revenue insight for decision‐makers: 1. An objective process that records the simple facts about sales and sales activity 2. A detailed analysis of this in such a way that the facts become visible Revenue Dynamics provides a sales analytics function where the revenue analytics engine creates meaningful data to drive predictable and consistent revenues. Call or email us now to find out more.


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Blog

  • Is your sales teams activity aligned with where your prospects are in their buying cycle?
    31/03/2011

    Ruminating this week after a number of meetings with old colleagues and new, the common thread seems to be that investment in the sales teams behaviour often seems to stop with the writing of the cheque for a CRM system. I’m a great believer that organising your contacts well and capturing data regarding conversations is [...]

  • Why does Sales Forecasting get away with so much variance on accuracy?
    14/03/2011

    I was thinking about variances these past couple of weeks having underperformed myself recently with the herminator. For those who are not acquanited, he’s the super pony. A variance of .6% at the Regionals was the difference between being at the front of the prize giving or the back of it. Indeed, no cigar that day! From [...]

  • Powered by Crystal or known predictability?
    21/02/2011

    If the mists of time clear from the crystal ball for long enough for us to get a good view of the future, the answer is probably a definite maybe. Sorry that’s very glib. But seriously….. A definite maybe doesn’t really help our friends the accounting leaders, who require solid and accurate forecasting for cash [...]

  • Weighing scales and analytics..!
    11/02/2011

    As most of you know, I do most of my thinking along side or on board the pony , aka the boy and the Herminator. Whilst tending said pony, I was struck this week by just how easy it is for us all to become sidetracked by non revenue generating activity in our organisations. Some issues have less [...]